Marketing Management Plan for Starbuck

Question: Discuss about the Report for Marketing Management Plan for Starbuck. Answer: Evaluation Plan For Starbuck Company to be successful in introducing whey protein drink as a new product in the Singapore market, the marketing management should design a marketing criteria that must be implemented consistently as per the markets reaction Criteria for Success of Marketing Plan The marketing team on behalf of conducting market campaigns and advertisements of the new product should use the following strategies to evaluate feedback from the people of Singapore over the Whey protein drink product. The management should employ the utilization of a standard scale of analyzing performance in the Singapore market through establishing meaningful comparisons among Starbuck's activities, brands, and markets together with that of competitors (Jain Haley 2009). Integrate the key performance indicators of the business and the management of the firm to determine whether the marketing team is ensuring consistency and reliability across the marketing mix. Further, the marketing management should evaluate the applicability of the most used performance measurement systems to produce procedures and right approaches to evaluating advertising and marketing data. Measuring Success of Starbuck in Singapore Measuring Starbuck's success in the market should get based on the client's opinions, ideas, and points of view about the whey protein drink. Therefore, the marketing management of Starbuck should: Encouraging market research and analysis of the competitor's outcomes to determine to what extent are the competing with them, this will assist in designing unique strategies for gaining a competitive advantage. The marketing management should regularly monitor the progress of the product in the market to determine what approaches are favorable as well as the unfavorable strategies which need to be adjusted. Use both the marketing metrics and predictive analytical tools in measuring the outputs realized over the whey protein drink in Singapore (Nebenzahl Jaffe 2013). This approach will involve the appreciation of statistics in examining and determining the market growth patterns in Singapore. References Jain, S. C., Haley, G. T. (2009).Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985. Nebenzahl, I. D., Jaffe, E. D. (2013). Measuring the joint effect of brand and country image in consumer evaluation of global products.Journal of Marketing Practice: Applied Marketing Science.