HSBC E-Business Challenges and Mitigation Essay

HSBC E-Business Challenges and Mitigation - Essay Example As the paper features that the essential induction of such nature is spread as different Malwares and purposeful projects which bring about destructive exercises for a specific business or web network on the loose. The different security concerns are subject to the advancements being used like Ajax and other dominant part of advances utilized. The composite element of the security concerns are as per the following: This paper traces that the biggest danger is content misuse and the different ramifications of copying an off-base site to the executing parties. It is regularly found by and by wherein the substance is distorted with off-base and deceiving data about the subject. Frequently the substance which is transferred and spared by clients are not appropriately referenced like Wikipedia and are nor taken as legitimate hotspots for bringing content in numerous colleges. The different goals which are wanted to be accomplished would be very deceptive in such cases and ensure that all the different considerations are accomplished to its most extreme cutoff. The security despite everything remains the essential issue for any online movement and with regards to online exchange the dangers increment multifold. Move of assets and different internet exchanging exercises would meet with serious access control for bringing a made sure about way for access and security control. The online activities are as yet confronting the most noticeably awful risks from security and extortion and proceed with the conventional procedure of bringing the business. The better security components would empower to enhance organizations and would contribute to a great extent to the confidence of online exchanges are would empower to arrive at clients base for better providing food of items and administrations.

Transport Law for Paterson Zochonic and Co. Ltd - myassignmenthelp

Question: Examine about theTransport Law for Paterson Zochonic and Co. Ltd. Answer: Issue As indicated by the contextual analysis the issue has been emerge whether Mary can make guarantee against Flossy Enterprises for the harms she has been looked because of the harm of her freight of sugar? Rules As indicated by The HagueVisby Rules has presented universal standards for the global carriage of merchandise via ocean in Australia. It has set the universal principles where it has been set the more prominent bartering power for the security of the shipper or the proprietor of the freight. Through the HagueVisby Rules it has presented a few standards which additionally material for the transporter. The HagueVisby Rules is essentially consolidated with the Carriage of Goods via Sea Act 1971 where it has been expressed the enactment for the universal carriage of goods[1]. Under the HagueVisby Rules the bearer has a few obligations while it conveying the merchandise. They will undoubtedly take legitimate consideration at the hour of emptying the merchandise to the purchaser. They are likewise took appropriate consideration, handle, stow, convey, keep, care for, and release the products conveyed in the universal carriage of merchandise. Under this demonstration the Article IV (4) has administers the arrangements for sparing any life or any property which Carry via ocean and causes any harms if the principles has been breached[2]. On account of Dempster and Co v Paterson Zochonic and Co. Ltd the court has discovered that the when the proprietor of the boat has concurs with the terms for transport merchandise via ocean subsequently that boat ought to be safe in each manners. The utilization of the guarantees likewise found to apply for another situation in AEReed and Co Ltd v Page. For this situation the appointed authorities has likewise referenced about the wellness of the boat while entering arranged journey alongside the got helping compartment through load. On account of McFadden V Blue Star Line the court has distinguished where the break of the guarantee of payload value has been held on the grounds that it was over stacked. At the hour of journey or after the journey on the off chance that the vessel confronted any precept of stages, at that point they should make the boat ocean commendable. Under The HagueVisby Rules forces and considers the transporter responsible previously and toward the start of th e journey to practice due steadiness to make the boat fit for sailing. In the Maxine Footwear Co Ltd v Canadian Government Merchant Marine Ltd is another situation where the court has explain the guidelines of the obligation of care with due steadiness At the hour of journey. The guidelines of transportation do give that bearers are under a few obligations to the shipper. El Greco (Australia) Pty Ltd. v. Mediterranean Shipping Company S.A., 2004 is another instance of Australia where the Article IV rule 5(c) of the Hague-Visby Rules has been applied for the bill of arriving for not to be the authoritatively restricting where it has influenced the transporter. It sets the obligation of the guidelines while the merchandise have been conveyed through the ocean and it has been conveyed by the ship[3]. Sideridraulic Systems SpA and Anr v. BBC Chartering Logistic GmbH Co KG, The BBC GREENLAND [2011] is an ongoing instance of where court has given a chronicled judgment which has considered the use of Hague-Visby Rules for conveying a carriage contract in light of the current situation for conveying the load at hand. The 'Waterway Gurara' [1998] 1 Lloyd's Rep 225 (CA) is where the obligation of the transporter has found under the Hague-Visby Rules where the bundles has been stacked with the container[4]. Riverstone Meat Co Pty Ltd v Lancashire Shipping Co Ltd (The Muncaster Castle) [1961] is a case of a situation where the harms has been found because of the carelessness demonstrations while convey the products. Be that as it may, later the obligation of carelessness has not found of the respondent after conveyance of the merchandise. Under the Article IV of Hague-Visby Rules the subsection 3 has portrayed that the shipper will never have the risk or he might not have an obligation regarding the any harms or loss of the transporter or the boat which conveyed the products and cause such harms with no demonstrations or activities for the flaw. Though, the subsection 4 has characterized that the any deviation won't make any obligation while it is endeavoring to spare the property and it likewise depict that it won't arrive at the details of the Hague-Visby Rules. the subsection 6 has expressed under the guidelines that on the off chance that the products are inflammable or unstable or risky to the nature, at that point at the time o the shipment it won't make any duty towards the bearer while conveying the merchandise or any harms r misfortunes which has been caused due to the against of the nature. In this part if nay loss of property has been caused because of the products or touchy character and wreck the properties which has been conveys by the boats then without the remuneration and the shipper will get at risk while conveying the merchandise if the face nay harms or misfortune at the all the costs will be straightforwardly get the obligation at the hour of shipment[5]. The Article IVbis depicts the guard and cutoff points of Liability where it will relevant for the safeguards and cutoff points of risk which has given by the Hague-Visby Rules where the court can take activities against for any harms or los where any agreement has been made for the assurance of the merchandise. In the event that any move has been made against any misfortune, at that point bearer will be qualified for guard himself against the constraints of risk when the transporter is conjure under the standard of Hague-Visby Rules[6]. Application Under the HagueVisby Rules the bearers obligation ought to get ready standard of demonstrable skill and care while conveying the products to the purchaser. Under the Article IV of this demonstration administers the guidelines just relevant for the circumstance where it can permit different circumstances for the obligation for any harms can be guarantee under this demonstration.. These won't appropriate if the harm has been caused because of the fire, Act of God, Act of war or Perils of Sea. Under the HagueVisby Rules the shippers are will undoubtedly keep the standards where they should pay the sum to the provider. They should take care about the divine beings whether those are pressed enough appropriate way or not for the excursion through the ocean. It additionally portray the obligations where the shippers must give fitting depictions about the state of the products. The two gatherings must not convey any risky cargoes which cause any harms while conveying te goods[7]. The Article III of the HagueVisby Rules has challenged the enactment where it has referenced that the bearer will be bound previously and toward the start of the journey to practice due ingenuity for making the boat fit for sailing, it ought to conveyed the proper individuals h can control and deal with the boat while it is in the ocean. It should comprise of the suitable ocean hardware and gracefully the boat in a decent condition. Under this article the shipper is will undoubtedly show the bill of landing which must contains of the imprints, number, amount or weight. The assurance must be given by the shipper where he can repay about the misfortune, harms or any issue which has been emerges while conveying the products. The Article IV of HagueVisby Rules has been given the enactment where the transporter or boat never referenced about the risk of any harms if there are no realities has found of reluctance of due tirelessness and different commitments of the transportation. At whatever point misfortune or harm has caused because of any unseaworthiness then the weight of demonstrate just appropriate for the activity of due ingenuity by the activities of the bearer or other individual asserting exclusion as indicated by HagueVisby Rules. It has likewise expressed that the bearer nor the boat will never become capable if any harms happen because of the any carelessness demonstration by the sailor while explore or dealing with the boat. It won't characterize the obligations on the off chance that it has been caused because of the fire or any real deficiency. For the commitment for the shipper they will get at risk in the event that it has been discovered that because of their carelessness any harm or mis fortune has been occur[8]. As per the reality of the Case when Marys payload of sugar has reached toward the finish of the journey it has been harm by the seawater. Hole the board which brings sugar through the boat is essentially outlined by the Flossy Enterprises. Presently they are consolidating with the Hague-Visby Rules where they have framed an agreement. The vessel is very old and the welding of a portion of the body plates had flopped subsequently permitting seawater to go into the load holds. Anyway during the journey the boat likewise persevered through an extreme tempest and it is obscure whether the plates were all the while holding when the vessel had cruised. Presently Mary needs to take legitimate activities against Flossy Enterprises[9]. As indicated by the reality of the case the agreement has been shaped by the Hague-Visby Rules along these lines the use of the law has been applied for this agreement. Under the HagueVisby Rules the bearer has a few obligations while it conveying the merchandise. They will undoubtedly take appropriate consideration at the hour of emptying the merchandise to the purchaser. They are additionally took appropriate consideration, handle, stow, convey, keep, care for, and release the products conveyed in the universal carriage of merchandise. Under this demonstration the Article IV (4) has administers the arrangements for sparing any life or any property which Carry via ocean and causes any harms if the guidelines has been penetrated. Under the Article IV of Hague-Visby Rules the subsection 3 has portrayed that the shipper will never have the obligation or he might not have a duty regarding the any harms or loss of the bearer or the boat which conveyed the merchandise and cause such harms with no demonstrations or activities for the issue. Though, the subsection 4 has characterized that the any deviation won't make any risk while it is endeavoring to spare the property and it additionally portray that it won't arrive at the provisions of the Hague-Visby Rules[10]. End As indicated by the contextual investigation it has characterized that according to the Hague-Visby Rules she can guarantee pay from the orga

Psychological theories Essay Example | Topics and Well Written Essays - 1000 words

Mental hypotheses - Essay Example The likelihood of an individual being brought into the world with certain character highlights is meager with regards to self speculations. This infers the assorted individual encounters that individuals in a general public opens up a likelihood of having a few character types. Each individual has a particular and one of a kind possibility of building an alternate character, in light of their own encounters and understanding of the encounters. This paper will break down the materialness of the Person focused hypothesis to African American ladies given that they are confronted with a few issues including racial and sexual orientation isolation. An old style self hypothesis is as illustrated in Carl Rogers’ hypothesis; individual focused hypothesis, differently alluded to as individual focused hypothesis. In his hypothesis, Carl characterizes an individual as the result of encounters and discernments. In the event that life is loaded with encounters, at that point it can serenely be anticipated to learn and a developing experience (joining of encounters into one’s life utilizing discernments). It is along these lines simple to foresee that the idea of encounters in various people’s lives could bring about especially comparative or trademark development. In his hypothesis, Carl makes suppositions such that people can be reliable and can possibly resolve their issues when they comprehend themselves without mediations, which makes restorative intercession a profoundly persuasive piece of trim customers. All together for the intercession treatment to produce course and results, there must be an uplifting demeanor from the client’s part, just as a decent connection between the advisor and the customer. Capability in principle and directing procedures was not significant as indicated by Carl, for what it's worth for the specialist to comprehend the potential controlled by customers in their recuperation. Clearly, it is the most useful asset that a specialist can use, rather than the perspectives on Bohart and Tallman (1999), (as refered to in Corey, 2009,

Macbeth :: essays research papers

The Blood Theme in Macbeth One of the subjects in the deplorability of Macbeth is that of blood. Macbeth is referred to for his aptitudes as a warrior and his mercilessness that is appeared in his executing of MacDonwald. This warrior attitude rapidly spreads into his life, and he starts to make executing a propensity. At the point when he is told in a prediction that he will be top dog, Macbeth volunteers to kill Duncan, lord of Scotland. After this homicide he starts to see dreams of blood on his hands, blood nothing could evacuate. As Macbeth turns out to be progressively driven, he likewise starts to slaughter more individuals to get the force that he needs. The topic of blood is appeared all through the play, and is an issue that Macbeth discovers increasingly hard to free himself of after each murdering. Toward the start of the play Macbeth is a regarded individual from the military, presumably the best contender in the entirety of Scotland. He gets word that an insubordinate clan drove by MacDonwald is crushing the Scots. He â€Å"single-handedly† massacres the revolutionaries and â€Å"unseamed him (MacDonwald) from the nave to th’ chops.† With this Macbeth procures extraordinary regard among his friends, and even the ruler. On his path home from war three witches disclose to him his future. â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis! All hail, Macbeth! Hail to thee, Thane of Cawdor! All Hail, Macbeth, that shalt be best hereafter!† Macbeth was at that point thane of Glamis, and asked why they would state that he would be Thane of Cawdor or in any event, ruler, so he passed it over as horseplay, and incomprehensible. In any case, he was later told by the ruler that due to his valiant battling against MacDonwald that he was to be given the title of the Thane of Cawdor. This makes him reconsider of the witches predictions, and he thinks about whether without a doubt he could be the best. The craving for power started to devour Macbeth and his better half, and this desire caused the entirety of the grisly occasions that were to follow. Macbeth started to need the majesty that Duncan had to an ever increasing extent. Together Macbeth and his better half Lady Macbeth plotted to hustle Macbeth’s rule, by murdering Duncan themselves. Around evening time Macbeth accesses Duncan’s resting quarters, kills the gatekeepers, and wounds King Duncan to death. After the homicide, Macbeth is unmistakably shaken, and can scarcely accept what he has done.

Week 4 question 8 Assignment Example | Topics and Well Written Essays - 250 words

Week 4 inquiry 8 - Assignment Example Then again, an association that centers around cost minimisation like Wal-Mart ought to have an unthinking structure. Through centralization of intensity and authority, it very well may be seen that the idea of business follows a specific daily schedule and expenses are limited since there are hardly any individuals associated with the dynamic procedure that is crucial for the tasks of the association overall. 2. Authoritative culture alludes to â€Å"a arrangement of shared importance held by the individuals that recognizes the association from the other organizations,† (Sanchez, 2014, p.4). From numerous points of view, hierarchical culture is useful when it encourages development and hazard taking. Hierarchical culture is likewise gainful when the workers are inventive. All the more significantly, authoritative culture is gainful when it is individuals, association and group situated. Another sign that shows that authoritative culture is useful is the point at which it makes strength in the firm. In any case, authoritative culture turns into an obligation on the off chance that it is impervious to change since it will be counterproductive. A culture that obstructs assorted variety in the association is additionally a risk. A various workforce is beneficial since the individuals can share their thoughts and

A Comprehensive Guide on how to balance equations

A Comprehensive Guide on how to balance equations In this blog, we are going to share with you how to balance equations in chemistry. Generally, a balanced equation is an equation, usually for a chemical reaction. In the chemical equation, there are several atoms for every element in the reaction, and there is a total charge, which is the same for both the products and the reactant. Also, in some other words, the charge and the mass are balanced on each side of the reaction. A chemical equation represents the formula of the substance of chemical which is reacting and the element that they are produced. The total number of atoms of the reactant and the products need to be stable. Below we are showing how to balance equations. Balancing Chemical Equations Summary Balancing Chemical EquationsReactants??ProductsSteps how to Balance EquationExample 1Conclusion Let us take a look at the scale. We can see it easily that it is unbalanced, from the right side (red), more than weighing on the left side (blue). In respect for both sides that need to be stable/balanced, we necessity to put some weight or mass on the left side unless they become the same. As like us necessity the scale to be balanced on each side, a chemical equation must also be balanced on each side. A balanced chemical equation describes us the constituent, which is involved in the reaction of chemical- the component which responds called reactants and the constituents which are produced (products). In over-all, a compound appears like this: Reactants??Products As per the law of conservation of the mass, when a ‘chemical reaction’ happens, the product’s mass must be as equal to the reactant’s weight. Thus, the number of atoms in every element does not modify/change in the chemical reaction. As an outcome, the equation of chemical which describes the chemical reaction wants to be stable. A balanced equation of compound happens when the amount of the atoms comprised in the side of reactants is equal to the total amount of atoms in the side of products. Let us look at the chemical balance equation that is showing the chemical reaction: In the above reaction of a chemical equation, the N2, which is nitrogen, is reacting with the H, which is Hydrogen to form NH3, which is called ammonia. Nitrogen and hydrogen are the reactants, and ammonia is the product. As we see at this chemical equation, the chemical equation is not balanced. The chemical equation is not fully balanced; it is so because, on the side of the reactant, there are possible two hydrogen atoms (H) and two nitrogen atoms (N). Whereas on the product side, there are three hydrogen atoms (H) and only one nitrogen atoms (N). Due to this, the total number of atoms is not balanced on each side. To balance such type of equation of chemical mention in the above part, we essential to utilize coefficient. A coefficient is a specific number through which we place we place in front of a chemical formula. In the equation of chemical reaction, to form the total number of atoms of nitrogen (N) is balanced/equal on each side. Initially, we put it on a coefficient of two in front of NH3. Steps how to Balance Equation Perfect always more to become perfect in a specific field. In overall, to properly balanced an equation, below are some things that everyone needs to do: Sum the atoms of every element in the products and the reactants.Using of coefficient, put them in the facade of the compounds as required. For balancing equations, the steps are simple, but it is the procedure of trial and error. Taking some example so that we learn how to balance such equations: Example 1 This example is the reaction between the oxygen (02) and methane (Ch4), generating the C02 that is carbon-dioxide and H20, i.e., Water. The above chemical reaction is a type of reaction of combustion; compound counters with the oxygen and generates C02, i.e., Carbon-dioxide and H20 (Water). The method is used to balance the atoms of carbon first. And then the atoms of hydrogen, and the atoms of oxygen. In this specific type of case, the atoms of carbon are previously balanced. Thus, now we see at the atoms of hydrogen (H). There are four atoms of hydrogen (H) on the side of reactants. And two atoms of hydrogen (H) on the side of products. To stable them, we place a number (coefficient) of two in before of H20. The atoms of hydrogen (H) are perfectly now balanced in the equation. Because of the number (coefficient) two in front of the H20. And there is a total of four atoms of oxygen on the side of products. To stable/balance the atoms of oxygen on each side, we place a number (coefficient) of two in front of O2. Now the balanced chemical equation appears like this. Conclusion The paper provides essential information regarding how to balance equations. Balancing the equations is not an easy task. If you have any problem with writing such type of assignment. You can hire our experts in writing assignments for you. Our experts give you an A+ grade chemistry assignment help with plagiarism free content. You can contact us at any time.

The Birth and the Role in the New Technologys Energy Needs - 1375 Words

Lithium Ion Batteries: The Birth and the Role in the New Technology’s Energy Needs (Essay Sample) Content: NameInstructorCourseDateLithium Ion Batteries: The Birth and the Role in the New Technologys Energy NeedsIntroduction and Background InformationIn the 1980s the world was experiencing advancement in technology. Devices such as video cameras, portable laptops, cell phones were being introduced into the market. Such devices required batteries that were both small and of very low weight. During that time, the available batteries that were rechargeable were lead-acid batteries and nickel-cadmium batteries. Other available batteries present at that time included nickel-metal hydride batteries which were still under development. However, all these batteries had several disadvantages, with the most obvious being that, they were big in size, and they were very heavy (Hasebe, Akio, 3). Therefore, the world needed a battery that is light, reachable and small.`There are two main types of batteries, the disposable and the rechargeable. Also, batteries can be of two groups, for de pending on the electrolyte employed; aqueous and non-aqueous. Disposable and aqueous battery are for example the dry cell, the disposable non-aqueous battery are for example metallic lithium battery. The reachable aqueous battery include lead-acid battery. Lithium-ion battery is in the group of secondary battery that is non-aqueous that is rechargeable.All the other forms of batteries had different problems and disadvantages. The Aqueous rechargeable battery were having voltage that was small, limited to 1.5 volts. This was the voltage that the aqueous electrolyte started to disassociate through the process of electrolysis. Like many other batteries that had liquid electrolyte, it was not easy to provide a bigger voltage because the voltage was depending on size. The other kind of battery, the non-aqueous electrolyte produced much more power, over 3 volts (Yoshizawa, Hiroshi and Tsutomu Ohzuku, 34, 37). It was possible for increasing size and voltage. This was the birth of metallic lithium battery.The lithium ion battery was the now produced under non-aqueous electrolyte with metal lithium as the negative-electrode material (Hasebe, Akio, 4). Steps were being made to make the lithium ion battery into secondary battery. But there were several challenges. One, lithium was easy forming precipitation on the negative electrode, when it was put to charge making it dangerous since it was easy to short-circuit. Two, lithium was very reactive was going to produce poor battery in terms of how long the battery will last, because of some side reaction that lithium does. The thermal run-way reaction was very easy to happen when it comes to lithium metal, this was a big challenge.However, the focus to produce a practical secondary battery was still alive. A small, light battery was still in the mind of the scientists. In early 1980s, the first lithium battery was born. The prototype being completed in 1986 (The Battery University, p4). This battery was the first practical n on-electrolyte battery that was produced at the time. The lithium battery was described as, a non-aqueous battery that used transition metal oxides that contained lithium ion like LiCoO2 in the positive electrode and carbonaceous material electrode.DiscussionThe Lithium-ion PackPicture of lithium-ion Pack (Brian, Marshal)The battery comes in all forms of shape and sizes. They may look like they do not look alike, but inside, they work the same. When you take it apart, there are notable things. The lithium ion battery can be of any shape, cylindrical like dry cell, or square, and rectangle (Takami, 7). They have a temperature sensor that observers the battery temperature. Also, there is a rectangle circuit and a voltage regulators that is able to make sure that the level of volts and current do not get very high (Hasebe, Akio, 4). There is also a notebook connector that make sure that the power that get into the battery is shielded. The amount of energy that is in the battery is moni tored by a voltage tap (Takami, 8). And lastly, the battery can have a charge state monitor that is small in size and make the battery charge quickly and fast.When the battery gets too hot while charging, charge state makes the computer, or device shut down. Even when you put in hot environment the device will refuse to power up until all the things cool down. When there is no power in the battery it will shut down since the battery cells will be ruined. The number of charge and discharge cycle enables a device such as a laptop to tell the motherboard how much energy is left in the battery which is displayed. When idle, the charge monitor can enable the battery to lose power (Takami, 7). Every month, a lithium-ion battery is able to lose 5% of power.The Lithium-Ion CellPicture of Lithium-ion Cell (Brian, Marshal)The inside of the pack a battery. Inside the metal case, a pressurized battery is kept. The metal case has a vent hole that is very sensitive to pressure. When the battery i s getting hot, it can blow up, and therefore the hole helps to remove the excess pressure. The hole also make sure the Positive Temperature Coefficient is kept in checked, therefore the battery is prevented from overheating.A battery has a long spiral that has three thin sheets that are close to one another. One sheet is the electrode, the second is the negative electrode and between the two of them is a separator. When inside the case, the sheets are submerged in some solvent, that is organic, to act as electrolyte. In many batteries the liquid is Ether. The separator is thin sheet of plastic with tiny holes in it. This hoses can allow ion to pass but prevent the positive and negative electrode from touching.How they WorkThe positive electrode is made up of Lithium cobalt oxide, LiCoO2, and the negative electrode is made of carbon. When the battery is charging, the ions move to go to electrolytes from the positive electrode to the negative electrode, and touch the carbon (Tobishima , Shin-ichi 135). When the battery is discharging, the lithium ions go to the LiCoO2 from the carbon.The lithium ions move at very high speed, and then very high voltage to each cell produces the 3.7 volts. This is very high when compare to 1.5 volts that is normal for battery like AA alkaline cell. This makes it possible to have the battery to be placed in cell phones; more power, smaller size (Tobishima, Shin-ichi, 136). The shapes are made to fit in any bigger devices that may need much more power like laptops.The cell reaction that happens in the cell is not like a chemical transformation. This makes it possible to the battery to be stable over a long time of service (Tobishima, Shin-ichi, 137). The long duration of power reduce the side reaction making it an excellent storage battery. In addition to that, it is easy to manufacture the battery because the LiCoO2 is stable in air. And, the negative electrode is made of carbon material which is also stable.The chemical reaction.Co ncernsThere have been cases that the lithium ion battery have exploded in their devices, causing injuries to people. This happens when the battery becomes very hot, and explode (Yoshizawa, Hiroshi and Tsutomu Ohzuku, 4). The fire comes from a short circuit inside the battery. From the discussion, we have seen that there is a thin sheet that is called the separator that separate negative and positive. When something happen to the sheet and it get damaged, the battery starts to get hot very fast.When the separator is having problem, the lithium ion battery short circuit. And because the battery is full of much energy, they become hot, very hot. The heat make the battery to dry the liquid inside that is the electrode (Yoshizawa, Hiroshi and Tsutomu Ohzuku, 9). The heat becomes too much and start burning the inside of the battery to start the fire. And the battery causes the burning of devices and the person near the device.There is also issue...

Cell Phones Cause Cancer - 927 Words

Nowadays, the majority of the world’s population owns a cellphone, but with the capabilities and resources this has allowed us there have been fears over potential hazards caused by this new technology, the most common theory being that heavy cellphone usage causes cancer. But are such fears rational? Various reports and scientific studies have produced a range of findings over the years. It seems with a lack of verifiable research, we’ve lacked a concrete answer. Recent scientific studies have told a different story; there’s little to no sufficient scientific evidence to suggest that cellphones cause cancer. Our group believes that there is not enough scientific evidence to support that cell phones cause cancer. Reading more about the connections between cellphones and cancer will help us determine if our hypothesis is correct or inaccurate. In Easton’s book Taking Sides he discusses both sides of the argument to the allegations of cell phones and cancer. Some people support the pro side- They say that there is sufficient scientific evidence to conclude that cell phones cause cancer. Early on in the history of cell phones there were studies to prove that they caused cancer. For the first two decades these studies have shown conflicting results. But more recent studies have shown people who have use cell phones for many years are in serious safety issues, for people who have used cell phones from more than ten years they have a higher risk for brain and salivary glandShow MoreRelatedCell Phones Cause Brain Cancer Essay1324 Words   |  6 Pagesmany people in our generation do not fall under in this category. In today’s world it is hard to go anywhere without seeing someone talking on a cell phone. Even if it’s walking, driving, or playing is the streets, you will be able to see them everywhere. Wheth er or not someone answering their cell phone is increasing the likelihood of fatal brain cancer, is in question. Apparently in recent years there has been much research completed looking for a solid answer to the question. Essentially, peopleRead MoreArticle Rebuttal - Does the Use of Cell Phones Cause Brain Cancer?706 Words   |  3 PagesRebuttal BCOM/275 March 19, 2012 Tania Say Article Rebuttal Does the Use of Cell Phones Cause Brain Cancer? The Opponent’s Argument In this paper valid points will be presented to refute the statement made by Dr. Ronald Herberman, Director of the University of Pittsburgh Cancer Institute, to his faculty and staff on July 21, 2008. â€Å"Limit cell phone use because of the potential risk of cancer† (Reyes, 2009). Herberman based his claim on unpublished data and stated â€Å"it takesRead MoreCell Phones And Its Effects On Our Lives1366 Words   |  6 Pagesuse of technology and increasing use of cell phones, a lot of studies are taking place. Even though cell phones today have been helpful with communicating with people far away, these cellular devices still are dangerous in many extravagant ways. Dangerous can mean many things when it comes to cell phones. Billions of people throughout the world are implementing cell phone use in their daily routines. Cell phones are becoming a prone addiction which causes us to not be so aware of our surroundingsRead MoreEssay about Cell Phone Radiation1306 Words   |  6 Pagesadvancement is cell-phones, which is one of the greatest development in technology. We have become dependent on mobiles phones and it seem like a high percentage of the population including elderly people, young adult and even kids under 18 have one of this devices. There a re numerous advantages and disadvantages related to cell phones. In one hand there is the importance of being communicated for emergencies, business, social and personal purposes. On the other hand, the usage of cell phone had becomeRead MoreEssay on Does Cellphone Use Cause Cancer1429 Words   |  6 PagesNowadays owning a cell phone has become a common commodity but can this seemingly harmless device be the cause of cancer? Cell phones emit radio frequency (RF) energy a type of electromagnetic energy that could be biologically damaging to the body. However some research suggests that the RF energy is a low frequency energy that is incapable of causing detrimental effects to the cells in the body. Some studies do not demonstrate a strong causal relation between RF exposure from cell phones and negativeRead MoreHow Cell Phones Can Harm Children921 Words   |  4 PagesHow Cell Phones Can Harm Children As of 2013, cell phones rank number one for causes of car accidents, yet it seems almost impossible to go anywhere without seeing a cell phone in a person’s hand or attached to their ear (â€Å"Two-thirds of Adults Use a Cell Phone†). In the past thirty years, cell phones have started to pop up everywhere and have increased tremendously in popularity since. Worldwide, almost five million cell phones are in use today (â€Å"Cell Phone Use Linked†). Many parents understandRead MoreMarxism in Brave New World Essay995 Words   |  4 Pages(The Pew study noted that 48 percent of parents use the phone to monitor their childs location.) * Your kids can reach you in the event of an emergency, and vice versa. * If in danger, your children can reach the authorities or a medical provider. * Phones can be silenced during class or study periods, and active only in appropriate places. * Cell phones create a convenience that was previously unavailable. With cell phones, you can easily reach your kids for any reason: to ask themRead MoreEssay about Radio Frequency Emissions726 Words   |  3 PagesI remember Safe Cell Tab being advertised as a sticker-like device that would reduce the risk of cancer when using it with a wireless phone. According to Wikipedia, sixty percent of the world’s population owns a cell phone. There are roughly 6.7 billion people in the world. This means on any given day 4 billion people are exposed to cellular phones. If cell phones have the potential to cause harm to the human body, then why does America only see 15,000 new cases of brain cancer per year? TheRead MoreCell Phones And Its Effect On Society1480 Words   |  6 Pagesthis technology, the cell phone was created and over the years has advanced itself. The cell phone has become a necessity to many. All ages use this mobile device for either personal or business use s. Higgins states that the amount of cell phones active has increased from â€Å"one billion in 2000 to 6 billion.† Although cell phones paly an important role in the lives of many, the negative possibilities could cause destruction to our society. According to Russell Ware, a cell phone is â€Å"any portable telephoneRead MoreRegulation Of Cell Phones : A Cell Phone938 Words   |  4 PagesRegulation of Cell Phones A cell phone according to the dictionary.com â€Å"a portable telephone that uses wireless technology to send and receive a phone signal. The cell phone covers an unlimited geographical area that is constantly being upgraded every year. A cell phone has a lot of advantages and disadvantages. Cellphones should receive stronger regulations to prevent texting while driving. They have been known to cause cancer and they may interfere with the functioning of aircraft. Firstly, while

Analysis Of The Book Native Son - 1106 Words

Some of the events in this book I found emotionally painful to read, even though it is a great learning experience for me. I hated him so much I reckoned how could he throw away his last opportunity in life, I hated his character so much, yes Bigger Thomas a big fool I reckoned to myself after reading the first chapter I became disgusted with his character for murdering a white girl. Pause, wait I said to myself is this book really about Bigger Thomas killing a white girl or the book is about to shred reality of race relations in this nation and the exploitation and abuse of African American. By now I really have a deeper meaning of the book. At the end of the book I realized that â€Å"Native Son† is a reflection of how the pressure and racism of American cultural environment affects black people, their emotions and self-image. Reading the novel makes me realized that oppression can lead one to do many unpleasant act or situation has bigger said ‘’everywhere t hat he went always felt he would come to a violent end, that something like this would happen to him, as often when there is no source of income to survive†, like Bigger any black men can relates to this situation most often when there is no source of income to survive violence and crime is often the instinctive reaction to oppression. From the shooting death of unarmed teenager Michael Brown, to the heavily militarized police response, to the protests in the wake of Brown’s death, to the failure of the grand jury toShow MoreRelatedAnalysis Of The Book Native Son 890 Words   |  4 PagesIn Native Son, Wright suggests man instinctively oppresses other beings in order to satisfy his own desires. This instinctive oppression manifests itself through white-black and black-animal interactions. Jan instinctively oppress Bigger, meanwhile Bigger and his family instinctively oppress rats. Jan, a man who prides himself on advocating equality among people, instinctually oppresses Bigger on at least two occasions. On both occasions, Jan is trying to act on his own belief system and satisfyRead MoreAnalysis Of The Book Native Son 977 Words   |  4 PagesEarl Jones. Those problems occurred in the book Native Son, where the main character, Bigger, is faced with many crimes he created for himself. Bigger robbed many businesses within his neighborhood as well as killing two human beings. As a citizen, he committed many crimes throughout his community, craving the excitement in immorality. The quote mentions guns and how criminals carry concealed weapons, which reflects back to Bigger. As a character in a book, he represents individuals in our societyRead MoreNative Son Book 2 Analysis983 Words   |  4 PagesDo I Not Exist? Over the centuries, the white people have always shown superiority to the blacks. The whites controlled the black community and gave them limited opportunities to spend their life freely. Native Son introduces that slavery and neo-slavery had caused the â€Å"development of a psychology of timidity, passivity, and even cowardice among the African American masses† (Wright). Hence, lives of the black people became very different as compared to the white folks. For an example, a womanRead MoreNarrative Of The Disappearing, Native American, By Thomas King, The Truth About Stories1532 Words   |  7 Pageson the context of stories in the lives of Native Americans. This class is extremely important because it will give students insight into not only Native stories, but into their own stories and how their lives have been impacted by them. This class will focus around excerpts from the book by Thomas King, The Truth About Stories, and circulate around two main themes. These themes are the immense power of stories, and the narrative of the â€Å"disappearing† Native American. The Truth About Stories is aRead MoreThe Great Journey Through History in John Demos’s The Unredeemed889 Words   |  3 Pagesentertaining text and thorough analysis, the readers may find themselves as captivated by the story as the Deerfield captives were by the Native Americans. Although often criticized for his style, Demos has produced an evolutionary way to encapsulate facts through descriptive writing. Providing innumerable sources that are presented in a simplistic manner, The Unredeemed Captive proves that history is far more than evidence and dates. In the beginning, the book centers on a small village on theRead MoreEssay on Analyzing Notes of a Native Son1485 Words   |  6 Pagesâ€Å"Notes of a Native Son† James Baldwin is a highly renowned African-American essay writer who is best known for his ability to interweave narrative and argument into concise well-written essays. He had his first book published at the early age of 19 and has published some astounding literature during the time of civil rights activism. He succeeded himself to rise out of his poverty to become an amazing writer through self-determination and courage. In his essay entitled, â€Å"Notes of a Native Son†, BaldwinRead MoreEssay on Racial Hatred in Notes of a Native Son1630 Words   |  7 Pages â€Å"Notes of a Native Son†: Baldwin’s Essay on the Disease of Racial Hatred Racism is an ugly word that churns up strong emotions whenever it is mentioned. Shocking images of lynchings, church bombings and race riots creep into the mind, and cause an almost physical reaction of repulsion and disgust. History books and old television clips do a good job of telling the story of racial hatred in America, but not what it actually felt like to be an African American during those times. JamesRead MoreRevolutionary Mothers : Women During The Struggle For America s Independence By Carol Berkin1612 Words   |  7 PagesIntroduction A critical analysis entails the review of the book Revolutionary Mothers: Women in the struggle for America’s independence by Carol Berkin. This comprised of details on women who had been involved in struggling to fulfill the independence of America. Women played their role at facing or creating impact towards the war. This outlines on myriad of women,s lives as well as getting to know the obstacles that they encountered during the war. This aids in bringing out the idea that not onlyRead MoreLiterary Analysis Of The Pearl By John Steinbeck721 Words   |  3 PagesCarly Short Stephanie Witcher Intro to Literature 17 October 2017 Literary Analysis on â€Å"The Pearl† â€Å"The Pearl† by John Steinbeck, truly has a great example to the life lesson on greed. A family destroyed and a culture distressed is what one can see in the short story, â€Å"The Pearl.† Greed plays an important role in the lesson of â€Å"The Pearl,† in which John Steinbeck uses imagery and foreshadowing to highlight this theme and he utilizes personification and similes/metaphors to explain the theme easilyRead MoreExistentialism vs. Naturalism in Native Son1657 Words   |  7 PagesWhen I was recently suffering from the dreaded sweet tooth syndrome, I hadn’t the slightest clue that the result would lead to a personal and universal philosophical debate worthy of comparison to Richard Wright’s Native Son. I found a bag of Dove milk chocolates in my cupboard, and proceeded to snack mindlessly. If you have ever had a Dove chocolate bar, you may know that the foil wrappers include adorable anecdotes, encouraging you to â€Å"take a well-dese rved bubble bath†, or reminding you that â€Å"when

Philosophy The Fundamental Nature Of Knowledge - 1461 Words

Philosophy in my perspective is a study of the fundamental nature of knowledge, reality, existence and the theory or attitude acting as a guiding principle for behaviour. The understanding that, philosophy is not just about a deep expression of our wonders and the search for knowledge is false from my views. Philosophy broadens our imagination and allows individuals to engage, analyse and criticize the wider world. Individuals have different thoughts, values reasons and method of communication such as the various types of language, which are shaped, by the philosophical world. Hence philosophy is a comprehensive system of idea about human nature and reality. It explores a collection of ideas and principles of existence and belief; acting as a guiding pathway for individuals to a brighter and more open-minded future. Philosophy appeals to individuals as it derives from our sense of wonders about the universe and where we live. Human beings are naturally curious as we have the desire to know and understand concepts. The ability to explore and seek for explanations and solutions to problems that exists in society develops individuals to be wiser. Additionally, philosophy is defined as â€Å"love and wisdom† in Greek as it referred to all intellectual pursuits. Those who earnestly seek knowledge and understanding are called Philosophers. The reason for this is done with the deep and consistent involvement with the principles, theories and morals about who we are, how we know, whatShow MoreRelatedMy Philosophy of Knowledge from the Article ‘Islam and the Sciences of Nature: Some Fundamental Questions527 Words   |  2 PagesIntroduction The article ‘Islam and the Sciences of Nature: Some Fundamental Questions’, written by Dr. Mehdi Golshani is selected to be discussed. Mehdi Golshani was born in Isfahan, Iran in 1939. He graduated from Tehran and then California Berkeley University with a B.S. and Ph.D. in Physics with specialization in particle physics. He is professor of physics at Sharif University of Technology, Tehran, Iran in which he founded the Faculty of the Philosophy of Science in 1995, and has been its chairmanRead MoreWhat Is Philosophy? How Does It Influence Our Lives?1192 Words   |  5 PagesWhat is philosophy? Why study it? What purpose does it have? How does it influence our lives? According to Google, â€Å"philosophy is the study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline.† But how does it influence us? Why should we study it? What purpose will it serve – if we do? Before we can understand the purposes that philosophy will serve. We must first understand why we must study it and how it will influence us. We studyRead MoreAristotle s Contributions Of Western Philosophy1124 Words   |  5 PagesHis contributions to Western philosophy are in the areas of nature, nature, logic, metaphysics, the soul, morality, and politics. He was one of Plato’s students and studied under him for twenty years in the academy in Athens. He started to lecture about his on top of rhetoric. Aristotle became well known for his philosophies he began to tutor Phillip of Macedon son Alexander. After the death of Phillip’s, the school of platonic was a dominant and flourishing philosophy of Platonism. Aristotle wasRead MoreThinking About Philosophy754 Words   |  4 Pages2012 SECTION A: A REVIEW OF CHAPTER 2 OF OLUSEGUN OLADIPO’S THINKING ABOUT PHILOSOPHY; A GENERAL GUIDE This chapter starts by introducing us to the areas which confuse students concerning philosophy, they are; the practical utility of their area of intellectual engagement, the usual impression of the philosopher as an intellectual generalist. A philosopher as intellectual generalist is one whose area of knowledge has no specific focus and whose skills of critical thinking and capacity forRead MoreWhat Are Philosophy and Islamic Philosophy824 Words   |  3 PagesThis paper is designed about the discussion on what is philosophy and what is Islamic philosophy and philosophy itself. In first discussion is explain about the philosophy and the second discussion is discuss about the Islamic Philosophy. Generally, philosophy is the study of general and fundamental problems, such as those connected with reality, existence, knowledge, values, reason and so forth. First and foremost, the term of philosophy is derived from combination two Greek words which is ‘Philos’Read MoreQuestions On Religion Of Science925 Words   |  4 PagesCONCLUSION Religion of Science Ernest Holmes asks us to consider three general classifications of knowledge: 1. Science: â€Å"†¦ the organized knowledge of natural law and its application to life.† 2. Philosophy: â€Å"†¦ the opinions one holds about the world, life, and reality.† 3. Religion: â€Å"†¦ any man’s belief about his relationship to the invisible universe.† â€Å"We might speak of a pure religious science as we would speak of a pure natural science, which means the study of natural causes. We might speakRead MoreIntellectual Progress Of Mankind By Martin Luther King Jr.1610 Words   |  7 Pageshis life. Three main subject leads toward Intellectual Progress of mankind, philosophies, ideologies, and theories which this paper examines as related themes that often intersect in educational ideas (Gutek, 2004). Philosophy falls somewhere between the arts and sciences. On the one hand, it offers idiosyncratic worldviews that may be too disparate to compare. It is not surprising, then, that the question â€Å"Is philosophy progressive?† is hardly ever raised. From one viewpoint, it offers quirkyRead MoreLogic, Metaphysics, Epistemology, And The Value Theory1244 Words   |  5 PagesA1.) The four main divisions in Philosophy are: logic, metaphysics, epistemology, and the value theory. †¢ The division of logic is essentially the division in which all reasoning of our knowledges is deemed correct. Logic focuses on arguments within reasoning and accounts for which arguments will be successful and which arguments will fail. The special subject of logic is the breakdown of the the three Laws of Thought: the law of identity, the law of contradiction, and the law of the excludedRead MoreConfucianism Vs Taoism1378 Words   |  6 Pagesalso be said that when the principles of both philosophies are put together, the outcome is a well-rounded person. The following is a discussion of the principles and philosophies behind these two religions as well as how the two religions interact and connect to influence an individual. Confucianism is a religion that bases its philosophy and principles on the teachings of Confucius, a Chinese philosopher who lived between 551 and 478 BC. The Philosophy behind Confucianism is humanism. Confucian adherentsRead MoreDescartes: Knowledge is Truth Essay1202 Words   |  5 PagesDescartes: Knowledge is Truth With the emergence of the scientific revolution in the 17th century, views of society and nature were transformed throughout Europe. There were great developments in mathematics, physics, astronomy, biology, and chemistry. The world and its views were changing, and with that change, came a new change in thought, a new change in philosophy. Apart from ancient Greek philosophy, which was centered on finding order in a vast variety of things by searching for a fundamental amalgamating

The Flaws Of State Led Humanitarianism - 1143 Words

Since the turn of the century, the world has experienced various events that have rendered millions homeless, starving or even without a country. Such events may range from merciless persecution by a ruthless dictator to a furious tsunami that leaves destruction in its wake. In such incidents, it is human nature to help those affected rebuild their lives and find comfort again. As a result, governments spend billions on foreign aid projects aimed at helping populations rebuild themselves after a tragic event. Despite the funding and resources spent on these projects, their success rate is dismal. Coyne’s book explains the flaws of state-led humanitarianism. Using case studies that range from Afghanistan to Haiti, Coyne successfully argues against state aid proving that continuing with that approach is likely to remain unsuccessful. He further demonstrates that state aid fails to fulfill its mandate because the parties involved are either too arrogant or ignorant to acknowledge fundamental flaws of state-led aid. He says that the influence of agenda driven opinions of blurs the objectives of financial assistance from the beginning. Since governments focus on what they should, rather than what they can do, the goals of the most aid-funded projects in affected nations remain unrealized. In my opinion, Coyne’s work is very convincing because it methodically shows how aid moves from a state agency to the project in question and the various parties in the middle that take awayShow MoreRelatedThe American War Of 18981372 Words   |  6 Pagesthe United States was destined to stretch from coast to coast. Individuals began to migrate west in droves, rapidly expanding the United States until they reached the Pacific. In 1890, the Census Bureau declared that the frontier had been â€Å"officially closed.† Americans had settled the far reaches of their country, fulfilling manifest destiny. The United States began to set its sights on greater, overseas conquests. In the late nineteenth and early twentieth centuries, the United States embarked uponRead MoreDoc, Pdf1169 Words   |  5 Pages 1. Origins of Indirect  Rule Indirect rule emerged in Nigeria around 1900 when the British government established the Niger Committee, a council that investigated the state of future Nigerian territories. The Committee proposed that chiefs and their respective native institutions should be used in the administration of Nigeria. Such a proposal was prompted by several different groups within Britain who believed that indirect rule would be a more effective colonial system than the Crown Colony administrationRead MoreCharacter Analysis Of Uncle Vanya By Anton Chekhov1473 Words   |  6 PagesWhile Astrov may only be a temporary part of the lives of the main characters in Uncle Vanya, they definitely made an impact on his life. Astrov’s characteristics as a somewhat, relatively, young doctor who shows passion in multiple areas of humanitarianism led him to build a unique relationship with each of the characters in the play. First off, he did not have the best of relations with the Professor — he would be constantly called over for medical problems that seemed to be fixed before the doctorRead MoreMarx, Durkheim, Weber and Simmel on the Development of Capitalist Society and the Demise of Individualism3246 Words   |  13 Pagescitizen was not naturally grounded in humanitarianism or connectedness with his fellows; rather it was grounded in the division of labor and relationship to modern capitalism and the means of production. However, each saw capitalism as a system with some serious downfalls and consequences to human relationships between individuals, and societies. Karl Marx (1818-1883) lived his life when most of Europe was still agricultural and artisanal; most European states were still dominated by monarchicalRead More Use of Propaganda the U.S. War in Iraq Essay example3551 Words   |  15 Pageswas to support Germany in the war and bring help bring victory. Hitler had the power to use propaganda as a tool that he could use for the control of the masses. His use of propaganda caused a movement against the Jewish people, which eventually led to the holocaust and the extermination of millions of Jewish people. Hitler described his idea of propaganda in his autobiography Mein Kampf: â€Å"The function of propaganda is, for example, not to weigh and ponder the rights of different people, butRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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A) nonexistent demand B) latent demand C) full demand D) unwholesome demand E) overfull demand Answer: E Page Ref: 8 Objective: 2 AACSB: Analytic skills Difficulty: Moderate 12) Sales of woollen clothing

A geographical area where one or more languages are endangered. Free Essays

Introduction The geographic area that will be discussed in t his case study is Japan and the language that is endanger is Ainu language. The word Ainu means â€Å"human† in the Ainu language; Ezo, or Yezo, in old Japanese; or Utari, which is now called by many academics. The Ainu people, are ethnic group of native Hokkaido, from the northern part of Honshu which is in northern Japan, the Kurite Islands, much of Sakhalin, and the Southern most third of the Kamchatka peninsula. We will write a custom essay sample on A geographical area where one or more languages are endangered. or any similar topic only for you Order Now Although the accurate number of the Aniu population is not available, as it is common for the Ainu to deny being Ainu, due a long history of segregation by Japanese people. It is estimated that there are currently 23,782[1], although figures could be doubled or even tripled[2]. Thus there is an endangering decline in the Ainu population. The origin of the Ainu is very controversial as there is no existence of any written proof of Ainu language or where it originated. Moreover, the Japanese government does not distinguish the Ainu as separate people from the Japanese, which also makes it difficult to accurately state where it originated from and the current Ainu population. In addition, to the fact as stated above Ainu are reluctant to admit their indentify to prevent discrimination, from the Japanese government. The native are also knows as Ezo, and it is suggested that their history goes back to about 1200 CE. As like other primitive cultures throughout the world, the Ainu culture has encountered problems with the modern culture of Japan, it clashed to an extent that the Japanese government did not acknowledge and sought to eliminate it. The Ainu are know for their trading contact with the Japanese during the Tokugawa Period (from 1600-1868). They were originally a hunting-and-gathering society, who also focused on fishing. The Ainu culture is noticeably different from the Japanese, there are several unique customs, for example the men never trim their beards or shave after certain age, and the women have tattoos just above the mouth are common. The traditional religion is a type of animism, which symbolises their hunting and gathering nature. It is thought by many scholars that the Jomon are in fact the Ainu or at least descendents from the Jomon people. Studies conducted Ainu using DNA samples suggests there is a similarity between Jomon and Ainu.[3] Furthermore, it is also believed that there is a connection between Ainu and the Polynesians that they have a common origin and belong neither to the Caucasian nor to the Mongolian race, although they possess some characteristics of both the Ainu and the Polynesians had a common, ancient ancestry. There appear to be common cultural elements that have persisted despite the different influences the north has suffered. Studies have proven a strong resemblance between Philippines, Indonesia, and Melanesia and Ainu which is evident by the general culture, their clothing, handcraft, household implements, weapons, ornament, religious ceremony and cult suggests there is a strong link. Although there are indications that a large number of Ainu lived in the southern part of the Russian peninsula called Sakhalin, the northern part of Honshu on the main island of Japan called Tohoku, and the Kurile Islands, the main part however inhabited the Ainu is Hokkaido. The Ainu who lived in Russia were forced by the Russian government to move into Hokkaido, others who lived in Kurile Islands died as a consequence of poverty, bad conditions which eventually lead to diseases. Peter Geiser, who is a professor of Sociology, suggests that Ainu may have migrated from the south and reached Honshu. Mongoloid also migrated to Honshu from Korea, thus the Ainu and Mongols have mixed in blood, and so the Ainu may have Mongoloid characteristics. Also it is believed that Ainu ancestors may have also been placed in Southeast Asia. As a consequence of the discrimination and oppression suffered, the Ainu were not a group that were able to stuck together , as result divided to three groups: 1) the Kurile Ainu, who lived on the Kurile Islands in present-day eastern Russia; 2) Sakhalin Ainu, who were habitants of northern Sakhalin Island now known as eastern Russia; and 3) Hokkaido Ainu, who lived on Hokkaido and southern Sakhalin Island. Therefore there are three main dialects of the Ainu language; Hokkaido-dialect, Sakhalin-dialect, and Kurile-dialect there is a big difference between the Hokkaido-dialect and the other two dialects. None of these Ainu tribes have letters or characters; as a result there is no written record of the Ainu language available today. The Ainu language, culture customs and life is endangering of vanishing as, the population is rapidly diminishing as result of discrimination, which forced them to migrate. This resulted in the Ainu being forced to assimilate with the Japanese by the Former Aborigine Protection Law enacted in1899, which prohibited expressions of Ainu culture, native language and forced to take Japanese names. However, a law enacted in 1997 that gave the Ainu official status as Japan’s original inhabitants, recognized their language and culture and gave them the legal right to be different changed this. From then on the Ainu were recognised by the Japanese government the Ainu the language was acknowledge as the language of aboriginal Japanese people on Hokkaido Island, north of Japan. Separate from the Japanese language, however spoken before Japanese, which in some ways is a modern version of the Ainu language. Although, there is an acceptance of the language it is still significantly in decli ne as currently almost all of the Ainu speak Japanese. Ainu is an endangered language, as it is currently moribund, meaning that there are not many children who are native speaker as it is not taught in schools .It has been estimated that there are currently fewer than 100 speakers of Ainu. However, there is an internal movement for the revival of the Ainu language, which denied there is a decline in the number of native Ainu people, which led to the Ainu’s increased marginalization. Only recently, on June 6, 2008, did the Japanese officially recognize the Ainu as an indigenous group and repeal the act of 1899. Even so the Ainu is an almost extinct language of Japan. It is thought to have been the language of the ancient Jomon culture. It is further believed that the Jomon Continued to be practiced by people who fled from the invading pressures to have become the Ainu language eventually. In the process, the old Japanese would have adopted some of the Jomon traditions, such as place names, person names, stories and expressions. Biological studies also suggest that the Ainu people are closer to the people who form European nations. Linguistically, the Ainu language has similar syntax structure to Japanese, but differs in the use of pronouns used as verbal prefixes. It is considered by some linguists that the Ainu language is a distant family of the Finno-Ugric subgroup of Ural-Altaic language group. There are studies suggest that the Ainu people are probably a branch of a group of people who originally came from the North Ural mountains, and spread from Finland to Northeast Siberia between 700 BC to 700 AD[4]. This is from the cultural religious similarity found in old ruins, but culture can be transferred by contact of people, so the origin of Ainu people is still not known for sure. However, until the twentieth century, Ainu language was also spoken during the Southern half of the Island of Sakhalin also minor people in the Kuril Islands. It became used as a lingua franca in the Kuril Islands. However, by the first decade of the twentieth century the language ceased to be spoken on Kuril Island, it was only spoken on the Sakhalin island as a lingua franca between the local language and also between the local administrative and Japanese fishing industries. However, the language gradually started to disappear, in 1949 there was only 100 reported speaker in Sakhalin island which by the late twentieth century the last remaining speaker of the Sakhalin island had died. Furthermore, Ainu language in global context was no usually accepted in part with any other family language. However, Ainu is an isolated language as history suggests it is language from a group that has never need accepted in society, which is one of the reasons why it is difficult to state their origins, as it was almost a taboo to speak the language. Thus the reason why it is concerned an isolated language. According toJohn C. Street (1962), Ainu, Korean, and Japanese are the same descendants and Turkic, Mongolic, and Tunngusic other group, the difference between the two families is like in a common â€Å"North Asiatic family†. However, Ainu is a declining language, and has been endangered for at least the past few decades. The Ainu language is known as a moribund language, which has been endangered for at last a few decades. The remaining 25,000 ethnic Ainu only speak Japanese as a consequence of the assimilation. In the town of Nibutani (part of Biratori, Hokkaid) where there is remaining native speakers live, there are 100 speakers, out of which only 15 used the language every day in the late 1980s. However, use of the language is on the rise. There is currently an active movement to reinstate the language mainly in Hokkaid and to increase the number of speakers as second-language learners, especially in Hokkaid. There is no doubt the Aniu language has over time suffered enormous decline, what sociolinguists refer as a language shift[5]. As a consequence of the discrimination the Ainu’s people suffered especially at the hands of the Japanese, although to a certain extent there has been attempts to ratify through the activism of the Ainu people in 1986, which was a result of the statement made by the Japanese prime minister that the Japanese people are mono-ethnic. This provided members of the Ainu association with the will power to fight to have their rights legalise and to have their own language. However, it is doubtful as to the exact number of Ainu speaker today, as stated above much still fear discrimination and still is reluctant to say they are Ainu. The Law stated above was aimed at preservation and maintain of Ainu language and culture was published in 1997. In theory it is still a declining language, customs, even though they have been legally recognized the Japanese government is still reluctant to recognize Ainu’s right to be Ainu and prohibit the existence of Ainu language and culture from being discriminated. Presently in Japan there are many centres, foundations and societies devoted to reinstating and promoting of Ainu language and Ainu culture, but all they are just half measures, as all they do is provide awareness of the language. They do not deal with the fact that the language is significantly declining this something that only autonomy resolve this problem. It is time for the Japanese and the Russians to accept their links to the Ainu and to no longer see them as an â€Å"inconvenient† for Japanese colonization as well as for Russian. Although, there is a significant decline to the point that the language is considered endangered it should not be forgotten that the Ainu still exist and they have much more rights to be the owner of so-called â€Å"northern territories† and should no longer be oppressed and ashamed to be a Ainu. The answer to this may lay in the ‘Northern territories being handed back to the Ainu as only then will they have a sense of belonging, which in term will prevent them from being oppressed and ashamed. Bibliography Books Mark Janse – (2003) Current issues in linguist theory, language death, and language maintenance – Benjamin publishing Llc Books (2010)|Endangered Unclassified Languages: Ainu Language, Yukaghir Languages, Kwaza Language, Ongota- general publisher Fishman, Joshua A. 1991. Reversing Language Shift. Theoretical and Empirical Foundations of Assistance to Threatened Languages. Clevedon, UK: Multilingual Matters. Shibatani, M. 1990, The Languages of Japan, Cambridge University Press, †¦ Volumes 4-5 p.155 Journals Chew, John J. â€Å"The Significance of Geography in Understanding the Relationship of Japanese to other Languages.† In Irmela Hijiya-Kirschnereit and Jurgen Stalph, eds. Bruno Lewin zu ehren: Festschrift aus Anlass seines 65. Geburtstages, Band I Japan: Sprach- und Literaturwissenschaftliche Beitrage. Bochum: Universitatsverlag Dr. N. Brockmeyer, 1989. Maher and Yashiro (eds.) Multilingual Japan, (pp. 103_124). †¦.. Zentella, A.C. (1995) ‘Towards an anthropolitical linguistic perspective on language shift and †¦ International Journal of Bilingualism, Vol.1, Number 1, 81-10 Online resources: www.factanddetails.com http://users.tmok.com/~tumble/jpp/japor.html www.japantimes.co.jp How to cite A geographical area where one or more languages are endangered., Essay examples

Marketing Management Plan for Starbuck

Question: Discuss about the Report for Marketing Management Plan for Starbuck. Answer: Evaluation Plan For Starbuck Company to be successful in introducing whey protein drink as a new product in the Singapore market, the marketing management should design a marketing criteria that must be implemented consistently as per the markets reaction Criteria for Success of Marketing Plan The marketing team on behalf of conducting market campaigns and advertisements of the new product should use the following strategies to evaluate feedback from the people of Singapore over the Whey protein drink product. The management should employ the utilization of a standard scale of analyzing performance in the Singapore market through establishing meaningful comparisons among Starbuck's activities, brands, and markets together with that of competitors (Jain Haley 2009). Integrate the key performance indicators of the business and the management of the firm to determine whether the marketing team is ensuring consistency and reliability across the marketing mix. Further, the marketing management should evaluate the applicability of the most used performance measurement systems to produce procedures and right approaches to evaluating advertising and marketing data. Measuring Success of Starbuck in Singapore Measuring Starbuck's success in the market should get based on the client's opinions, ideas, and points of view about the whey protein drink. Therefore, the marketing management of Starbuck should: Encouraging market research and analysis of the competitor's outcomes to determine to what extent are the competing with them, this will assist in designing unique strategies for gaining a competitive advantage. The marketing management should regularly monitor the progress of the product in the market to determine what approaches are favorable as well as the unfavorable strategies which need to be adjusted. Use both the marketing metrics and predictive analytical tools in measuring the outputs realized over the whey protein drink in Singapore (Nebenzahl Jaffe 2013). This approach will involve the appreciation of statistics in examining and determining the market growth patterns in Singapore. References Jain, S. C., Haley, G. T. (2009).Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985. Nebenzahl, I. D., Jaffe, E. D. (2013). Measuring the joint effect of brand and country image in consumer evaluation of global products.Journal of Marketing Practice: Applied Marketing Science.

The Issue Of Net Neutrality Essay Example For Students

The Issue Of Net Neutrality Essay On any given day in 2015, you would be hard-pressed to walk into a room at random in America without encountering a Smart Phone. There is hardly a library left that does not feature a quiet chorus of clicking keyboards from the laptops within. We are, in essence, permanently plugged in to the Great and Powerful Internet, and we rely on service providers (ISP’s) to provide us with this now-important resource. Lately, though, getting Internet is becoming less and less simple as folks debate the enforcement of Internet— or â€Å"net†Ã¢â‚¬â€ neutrality in the United States. There are a lot of inflated egos arguing back and forth on the subject, and the phrase â€Å"net neutrality† is becoming widely recognized amongst every day Internet users. We will write a custom essay on The Issue Of Net Neutrality specifically for you for only $16.38 $13.9/page Order now But how many of these people actually get what is going on, here? What is net neutrality, and why are household net surfers and economists alike getting bent out of shape over it? Well, net neutrality is big deal because it affects everyone who uses the Internet. Think about that for a second. It turns out that net neutrality is a concept that ensures consistent and unbiased web access to consumers, a slightly higher WIFI bill, and a level playing field for economic growth. For starters: net neutrality is not synonymous with a â€Å"free Internet.† A free Internet is an entire beast of its own, with many subjective definitions. An especially important fact to note in relation to this is that net neutrality has little to nothing to do with Internet privacy. It does not affect who has access to browsing data and how they use it. Instead, it dictates that service providers must provide a resource (the Internet) at a certain rate regardless of how the consumer utilizes that resource. This system functions much the sam. .pense to consumers in unfair, and that people who want access to high-profile and/or bandwidth draining sites should pay more for those things. There are others who say that protection against Internet censorship is of paramount importance, or that giving small businesses a chance to thrive is worth a hike in individual cost. Regardless of what the personal opinion is, though, the important thing is that a person’s opinion is based on the facts that net neutrality does mean higher individual prices for consumers, protection against selectively slowed Internet access, and a fair shot at the big leagues of Internet business. Remaining properly informed and having the facts allows individuals on a personal and corporate level to act according to what they would like to see happen in this pivotal point in American Internet history as net neutrality hangs in the balance.

Rio Grande From Babtist to Bevo to Bell Tower essays

Rio Grande From Babtist to Bevo to Bell Tower essays Abby Gail Goodnite is a 2001 graduate of Rio Grande University. She has authored several articles published in Goldenseal, including West Virginia Traditional Life and Bluegrass Unlimited, just to name a couple. Goodnite also has several entries in the forthcoming West Virginia Encyclopedia as well as the Encyclopedia of South Carolina. A professor at Rio Grande University since 1976, Ivan M. Tribe holds a B.A. from Ohio University and a Ph.D. from the University of Toledo. Among his many writings, Tribe has authored two books on country music history and contributed to several popular academic journals and encyclopedias. This work and Tribes extensive writings on the Hocking Valley Mining Region earned him the Edwin A. Jones Award in 1998. As the title suggests, this book relays the history of Rio Grande the town and school from founding to present. Offered in an in depth and objective account of history are many interesting facts and stories that can be appreciated by all (familiar with the area or not). The work takes us to the mid 1800s, introducing the reader to Rio Grandes unique founders and brings us back through to the present, nearly year by year, leaving no leaf unturned as it engages us with the events that slowly morphed the University and town into what we see today. Consistent with the movement of the time and area, the founders of Rio Grande were converted to the Baptist faith of Christianity by a traveling reverend. When Rev. Ira Z. Hanning met Nehemiah and Permeilia Atwood, they owned a large piece of land used for pasture. Under the dream of Rev. Hanning and the Atwoods were soon on a mission to establish a strong college for ministry training in their small town. Although he would not survive to see his mission complete, seven years after Nehemiah Atwoods death the dream of Rio Grande College was realized as result of Hanning and Permilia At ...

Obsessed With Ob- Words

Obsessed With Ob- Words Obsessed With Ob- Words Obsessed With Ob- Words By Sharon The other day, someone used a word that I hadnt heard in a long time: obstreperous. I love the way that rolls off the tongue. It means noisy, unruly, belligerent, cantankerous you get the picture. Obstreperous originates from the Latin prefix ob- (against) and strepere (to make a noise). A drunk being hustled out of a bar, while protesting loudly might be described as obstreperous. Other meanings for the prefix ob include contrary, against, towards or in the way of. It appears in several English words including: obdurate (from the Latin durare to harden) inflexible object (from the Latin iacere to throw) argue against obligate (from the Latin ligare to bind) bind legally obliterate (from the Latin litera letter) erase or destroy obnoxious (from the Latin noxius harmful) offensive obsession (from the Latin sidere to besiege) persistent preoccupation obstacle (from the Latin stare to stand still) a barrier obstinate (from the Latin struere- to stand) stubborn obstruct (from the Latin struere- to pile up) impede Variations of ob- include oc-, of-, op-, and o- in words such as: occasion (from the Latin cadere to fall) opportunity occlude(from the Latin claudere to shut) obstruct occult (from the Latin culere to cover) shut off from view occupy (from the Latin capere/cupare to seize) take possession of occur (from the Latin currere to run) happen offend (from the Latin fendere to hit) violate or cause pain offer (from the Latin ferre to carry) present or make available omit (from the Latin mittere to send) leave out opponent (from the Latin ponere to place) adversary More ob- words on Obnoxious Observations Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Dialogue Dos and Don'ts25 Russian Words Used in English (and 25 More That Should Be)90 Verbs Starting with â€Å"Ex-†

Context of Professional Practice Assignment 1 Guidelines 1000 words Essay - 1

Context of Professional Practice Assignment 1 Guidelines 1000 words - Essay Example The independent sector has assisted the NHS minimize waiting time and increase capacity (NHS Partners Network 2011; Royal College of Psychiatrists 1999). The introduction of patient choice and the creation of independent sector treatment centres in 2008 lead to minimization of waiting times to as low as the 18 week target. Despite its small share in the market, the independent sector in the UK has had a significant effect on the NHS. For instance, it has helped ensure that NHS preserves the quality while minimizing costs. Debate concerning the independent sector indulgence in NHS regularly gives the image that the sector’s portion of activity in NHS is more crucial in scale than it is in the case (NHS Partners Network 2011). Presently, the independent sector indulgence (excluding mental health, dentistry, and GP practices) remains principally static at approximately 5% of the conventional clinical services. In elective care and diagnostic services, approximately 3.5% of the procedures are done by the independent sector. In the fiscal year 2009/10, the independent sector’s share of supply in the mental health services was approximately  £1.33 billion. This is a representation of 9% of all community and mental health hospital services (NHS Partners Network 2011). Independent providers have an important role in the quantity of other specialist areas of care. For instance, the independent hospice movement’s function in the end-of-life care sector. In the community and primary services, the independent sector offers close to 1.5% of the care. The aforementioned figure does not include GP and dentistry practices. It is important to note that GP practices are privately owned small business and they conduct 98% of NHS general practice activities despite regarding themselves as a portion of the NHS. Study conducted recently indicates that there are close to 315 independent GP practices of the total 8,300 practices in England

The Centre for Visual Arts Essay Example | Topics and Well Written Essays - 750 words

The Centre for Visual Arts - Essay Example The name of the exhibition is ‘In Lak’ech San Diego to Denver: You Are My Other Self’ and was characterized by artists involved in looking into immigration, cultural variations and equality. This statement has made me learn that artists in San Diego have taken up the role of promoting unity despite difference, shared reverence of manifestation, experiences, and variations. Lopez’ artwork in the Center for Visual Arts exhibition in Metropolitan State University was paintings from the Guadalupe series. The drawings covered white paper surface with oil pastels with dark and light crayons marks achieving changes in value. Lopez is renowned missionary artists and a pioneers and figurehead feminists of the Chicana art movement in the 1960s and 1970s. Using the Guadalupana images, Lopez manages to reveal different perspectives of politics, religious, and cultural aspects. The choice of the virgin in her artwork portrays the contemporary Chicana womanhood. The imag es demonstrate that Chicana women are expected to live their true self’s by remaining active, passionate, and indigenous mestizas and not Santa’s with white skin, acquitted, shy, genderless, and young. Consequently, Lopez intentions in the images of Guadalupe series define the true Chicana grandmothers and mothers. Lopez artwork evidently demonstrates the aspect of ‘In lak’Ech’ or ‘You Are the Other Me’ in that they bring out a sense of community and autonomy. Self-dependency does not mean individualism or prioritizing self, but something that is not just intimately our own but that belongs to others as well. For Lopez, a Chicana, the images represent a journey, relationship, experience and prayers through La Virgen de Guadalupe and relates to her appreciating being Chicana from her grandmother and mother.

The National Drugs Campaign Media Essay

The National Drugs Campaign Media Essay The National Drugs Campaign (NDC) was created by the Australian Government to decrease the drug use amongst the Australian population. They achieve this purpose by spreading information about the dangers of drug usage and encouraging the public to abstain from drugs. A campaign has been launched since 2001 for this cause, which included 4 phases to be launched at different times within a ten year span. It is one of the longest-running public education campaigns on illicit drugs in Australia. Although illicit drug usage may be decreasing due to NDCs campaign, ecstasy usage remains stagnant. According the Mental Health Minister, Helen Morton, The latest National Drug Strategy Household Survey showed 4.1 percent of Western Australia survey participants had used ecstasy in the past year, similar results to 2001 and 2004 (Morton). In fact, according to the National Drug and Alcohol Research Centre of Australia, ecstasy has been used by approximately 8% of the entire Australian population, with approximately 3% having used in the preceding 12 months. (Ross). In order to reduce these statistics, the NDC started a new campaign targeting ecstasy in January 2011 called the Ecstasy. Face Facts campaign. I feel that this was a successful approach to use in order to fulfill the needs of their overall campaign. One of the NDCs main objectives is to reduce illicit drug usage, and since ecstasy was not in decline, it only makes sense to focus the next campaign specifically on ecstasy. As part of their communication model, they created objectives of this particular campaign. These includes increasing the knowledge to their audience about the perilous facts of ecstasy, reducing the usage of ecstasy and other illicit drugs these users may have tried, preventing anyone from ever trying illicit drugs, and supporting them to refrain from any drug usage. The NDC released several public service announcements, which was their entire campaign, in order to promote positive consumer behavior. According to the National Drugs Campaign, there are four overall messages that need to be conveyed to the audience. These messages include the following: There are specific risks and harms associated with using ecstasy; There are real risks and harms associated with using illicit drugs; There are real benefits to not using ecstasy and other illicit drugs; and There is a range of information available on the facts about using ecstasy and other illicit drugs. The communication channels of this government advertising campaign consist of integrated media activity with radio, print, outdoor, online, and in-venue advertising, public relations and promotions, and information resources such as National Drugs Campaign website (australia.gov.au/drugs) and the 1800 250 015 information line. Some public relations activities include sponsorships of the  In The Mix  website, popular radio programs on Nova FM and Austereo, the Future Music Festivals, the  Rock the Schools  and  I Am With The Band  initiatives and National Youth Week 2011. The communication channels in which to reach NDCs target audience is an important factor to get their message across. I feel that the chosen mediums of advertising, especially through print and radio, are a fast and easy way to reach a mass audience while still grabbing the attention of the target market. Having online tools such as the website, and interactive in-venue advertising also incorporates new ways of reaching and communicating with the youth of Australia, which research shows us is how they want to be informed of these issues. Finally, having PR activities that include sponsorships that young people idolize and are familiar with will help to better relate to them. Youth marketing and public relations activities that are aligned with music further engages youth in ways that are meaningful to them. It was also an important decision that the NDC chose to use print media other than television to get their point across. They chose to advertise more in magazines that teenagers would read, such as Cosmopolitan. This way they would reach their target audience. They also were able to have a more personal impact on their viewers through their visual communication. The entire layout of the advertisement, including the typography, pictures, and colors were all put together meticulously. Since there is only a few moments before the onlooker of the ad decides whether or not they will continue reading, it needs to have all aspects of the print to be attention-grabbing, which it is. Research conducted by drug and alcohol experts and the Australian National Council on Drugs led to the development of the target audience. It was decided the campaign would target the youth aged 15-21 years who are at risk of using ecstasy and/or other illicit drugs and parents of 13-17 year olds. According the research conducted by the National Drug Strategy Household Survey, 38.1% of Australian over the age of 14 had tried illicit drugs. . This is the key transition time in young peoples lives. Since they are highly influenced by their environments and their social stimuli, they are more at risk. Since teenagers in Australia are using drugs at such an early age, the target audience should be 15- 21 years, and it is also necessary for parents to start worrying about the safety of their children as well. Thus, the target audience for the advertisements is a logical age. Before the advertising campaign was made, a creative brief was formed which highlighted the consumer insights as well as the creative strategy that NBC would use. Formative research was conducted with people aged 12 -25 to explore youth attitudes and behaviors to illicit drugs. They examined positive and negative perceptions of drug use, key drivers and barriers to trial, and identified effective channels with which to communicate with young people in relation to drugs (National Drug Campaign). The research results indicated that young Australians had previous knowledge between the image or specific drugs and perceived effects of them. These finding encouraged NBC to target communication about particular drugs, rather than simply grouping all drugs together. This research also identified different segments of young people, defined by clusters of particular attitudes to drug use and their lives, which have been critical to the formulation of the campaigns creative strategy (National D rug Campaign). Two main visuals that have been used in outdoor advertising such as posters and billboards are called the Ecstasy Girl advertisement and the Ecstasy Lab advertisement (National Drug Campaign). The Ecstasy girl features a visual of a haggard, disheveled girl who looks like she is clearly a drug user. The caption above says Insomnia, memory loss, or psychological problems. The second advertisement features an ecstasy lab which consists of a visual of a repulsive bathroom and tubes attached to the inside of a toilet going into beakers. These beakers imply that the drugs are made in this kind of setting, with unknown contents. The caption above reads Made using drain cleaner, battery acid or even hair bleach. Then popped in your mouth. The second of these advertisements is more widely known, and the message of the contents of ecstasy was used in other forms of media such as video and radio. The cultural setting of the Ecstasy Girl advertisement is an illustration of all teenagers. Though it may show a young, blonde, Caucasian women, it still represents all of the youth that is having problems due to drug usage. It is a physical depiction of the entire target audience. Even the Ecstasy Lab advertisement with a picture of a lab may only show the setting of one place where the drugs are made. However, it is still a physical depiction of what contents go into ecstasy, and illustrates that the contents of drugs are never pure. In the fourth stage of the communication model, the message that is being sent is interpreted by the audience. The way that teenagers would interpret these public service announcements is critical to make sure the objectives of the NDC are being met. Thus, in order for these advertisements to have any impact on it audience, it needs to pass the hierarchy of effects model. This means it needs to stimulate their attention, interest, desire, and action. I feel that this advertising campaign does create attention since the visual depictions are both extreme and invoking. The colors (yellow, blue, white) are eye-catching. Even the font they use for the words is large and capitalized, demanding attention. By reading the copy, the audience would then gain interest, since the copy in the advertisements is thought-provoking, harsh, and blunt. Then they would look at the pictures again and associate with the words to realize what the message is trying to convey. When they finally put it all to gether, it would create the desire to listen to the message, and abstain from trying drugs, which is the action that the NDC is trying to invoke. Since the National Drugs Campaign is run by the Australian Government, it is government advertising which is a public service that promotes good behavior. It is not in competition with other brands or companies. However, it does have other organizations that support the campaign, even if they have their own strategy for trying to decrease drug use. For example, Drug Aware, a drug prevention program in Western Australia took its own approach to handling the ecstasy escalation in their region. Instead of using print advertising, they did everything online. They created a new youth-oriented ecstasy campaign website interface on the Drug Aware website, where visitors can watch videos featuring the Ecstasy experts, read up on the facts, or chat live and confidentially with a qualified drug counselor (Drug Aware). Other smaller drug awareness campaigns dont always take the harsh approach of the NDC either. However, I feel showing the youth the more daunting facts of drugs first will grab t heir audiences attention and keep it, which is what they need to do to portray their message. In order to measure the feedback of the advertising campaign, the NDC would need to test the audiences reactions after viewing it. There are several ways of evaluating whether or not the campaign is effective. NDC could investigate the audiences campaign awareness and reach by testing campaign recognition and recall, credibility of the advertising for ecstasy, whether attitudes and behaviors in relation to illicit drugs has changed, and if people start getting more informed and abstain from drug use. Past campaigns have resulted in high outcomes for effectiveness. For example, in the previous campaign in 2010, 70% of ecstasy users and 44% of young people said they had recently seen, read or heard advertising about illicit drugs (National Drug Campaign). Since the creative strategy for advertising is being used from previous campaigns, these results could be a reflection for the current campaign effectiveness results. Since this campaign is an improvement on the previous one, we can h opefully expect even better results, especially since the current one has more of a focus on ecstasy users. Unfortunately, there are still some setbacks to the current campaign. There are no actual television commercials for the campaign. Though they may have radio spots and some online videos, NDC has underestimated the influence of television. A small glance at a poster, or a 20 second radio spot may not be enough to capture to attention of someone, if looked at just once. Fortunately, this problem has been moderated due to the saturation of posters and outdoor advertising of the NDC. This way, if the poster didnt catch someones eye once, seeing it several times will cause them to actually read it. Though the NDC has not put money into television spots, they did allocate their marketing to enough outdoor advertising to make up for this. Though we may not be able to measure the post-campaign evaluations yet, since the campaign has only just come out, we could still critique what NBC has done so far. The two advertisements that have been their main focus both appeal to the audiences emotions and fears. I think this is an appropriate approach because showing the audience appalling facts about drugs will alert them into abstaining from them. Sometimes messages need to be harsh, especially to the youth, to hinder them from using drugs. Also, since the government and the National Drug Campaign is a credible source, the audience will be able to trust the messages that they are seeing. I feel this campaign will really make a difference to NDCs target market. The exposure to this campaign will help NDC in reaching their objectives. , http://www.nationaldrugstrategy.gov.au/internet/drugstrategy/publishing.nsf/Content/17B917608C1969ABCA257317001A72D4/$File/mono-63.pdf. http://www.wa.liberal.org.au/item/3681 http://www.thenewspaperworks.com.au/go/news/-ecstasy-face-facts-press-ad http://www.health.gov.au/internet/drugs/publishing.nsf/content/news-7feb11-ecstasy http://www.tanglewood.net/projects/teachertraining/Book_of_Readings/Dusenbury.pdf